App Store Data
Requirements depend on the platform and distribution method. Windows apps do not require an Apple Developer account. For Apple App Store distribution, use your Apple Developer account.
For desktop apps distributed directly to customers:
App Identifier
Please supply a string which we will use to identify your app on the iTunes and Google Play stores. The string must be a uniform type identifier (UTI) that contains only alphanumeric characters (A-Z,a-z,0-9), hyphen (-), and period (.). The string should be in reverse-DNS format. For example, if your organization’s domain is Acme.com and you create an app named Hello, you could assign the string com.Acme.Hello as your App Identifier.
Application Name
The name of your application as it will appear on the iTunes and GooglePlay stores. Please keep the length of this string to 12 characters or less.